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Fundamental to the success of many Internet companies, in particular information product based businesses, is the concept of the sales funnel.

Many of the most well known Internet marketers established themselves in a niche and dominate by crafting a highly refined sales funnel process, guiding consumers through a tested and optimized channel of marketing and sales.

It was genius, and I suspected Mr De Angelo was raking in the profits (I’ve since learnt that it is a million dollar business).

The sales funnel continues to nurture the best customers, filtering out mismatches and refining the specific target customer, offering them more specialized products and services, often at higher prices.

By the end of the process the funnel has identified the ultra-responsive customers who purchase everything on offer and experience the most value and satisfaction from every purchase made.

I had just converted from a prospect into a customer and fallen a little further into the .

Based on the free newsletter I had come to believe that by purchasing the ebook I would receive everything I needed to know about landing the women of my dreams.

I would later find out that David De Angelo is a pseudonym – not the author’s real name – but nonetheless I found his newsletter compelling reading.

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