People aged 50 and older represent 25 percent of membership on the popular dating site -- a 45 percent jump in the last five years, a spokesman said.
But not everyone who hopes to find a mate online is falling blissfully in love.
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The Better Business Bureau listed online dating sites among its top 10 scams for 2011, and one consumer advocacy group says its members have lost millions from online dating scams.
Is it a case of looking for love in all of the wrong places, or just a few bad apples in an otherwise happy bushel?
But the number of complaints being made against them suggests that buyers should proceed cautiously, as the sites cannot promise safety from predators. Sites popular with boomers, like e Harmony.com, and Our (formerly called Senior People Meet.com), charge monthly fees that range from $35 to $60 (less if you sign up using a discount coupon or for multiple months).