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The question nagged at me—not least because of my own experiences watching promising relationships peter out over text message—so I set out on a mission.

I read dozens of studies about love, how people connect and why they do or don’t stay together.

Whether it’s where I’m eating, where I’m traveling or, God forbid, something I’m buying, like a lot of people in my generation—those in their 20s and 30s—I feel compelled to do a ton of research to make sure I’m getting every option and then making the best choice.

If this mentality pervades our decision­making in so many realms, is it also affecting how we choose a romantic partner?

As of this writing, 38% of Americans who describe themselves as “single and looking” have used an online-­dating site.